Privacy Policy
Last updated: February 2026
1. Introduction
SwapMyCar UK Ltd ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Information We Collect
2.1 Information You Provide
- Name, email address, and contact information
- Vehicle details including registration number (VRM), make, model, mileage
- Photos of your vehicle
- Location information (general region only)
- Payment information (processed securely via Stripe)
2.2 Information We Collect Automatically
- IP address and device information
- Browser type and version
- Usage data and analytics
- Cookies and similar tracking technologies
2.3 Information from Third Parties
- Vehicle data from DVLA Vehicle Enquiry Service
- MOT history from DVSA MOT History API
3. How We Use Your Information
We use your personal information to:
- Provide and maintain our platform services
- Facilitate vehicle listings and connections between users
- Process payments and generate reports
- Verify vehicle data via DVLA and DVSA APIs
- Send service-related notifications and updates
- Improve our platform through analytics
- Comply with legal obligations
4. Vehicle Registration Numbers (VRMs)
Important Privacy Protection:
- Your vehicle registration number is never displayed publicly on SwapMyCar
- We use your VRM solely to fetch MOT and DVLA verification data
- VRMs are only revealed to users who purchase a Swap-Safe Report for your vehicle
- All vehicle photos are processed to blur or mask number plates before public display
5. How We Share Your Information
We may share your information with:
- Other Users: When someone purchases a Swap-Safe Report, they can view your vehicle's full details including registration number
- Service Providers: Payment processors (Stripe), hosting providers, and analytics services
- Legal Authorities: When required by law or to protect our rights
We do not sell your personal information to third parties.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal data, including:
- Encrypted data transmission (SSL/TLS)
- Secure cloud storage with access controls
- Regular security audits
- Staff training on data protection
7. Your Rights Under UK GDPR
You have the right to:
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate or incomplete data
- Erasure: Request deletion of your data ("right to be forgotten")
- Restriction: Limit how we process your data
- Data Portability: Receive your data in a structured format
- Objection: Object to processing based on legitimate interests
- Withdraw Consent: Where processing is based on consent
To exercise these rights, contact us at privacy@swapmycar.co.uk
8. Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Vehicle listings are retained for 12 months after removal. Account data is deleted within 30 days of account closure unless required for legal purposes.
9. Cookies
We use cookies to enhance your experience, analyze site usage, and deliver personalized content. You can control cookie settings through your browser preferences.
10. Third-Party Links
SwapMyCar may contain links to external websites (e.g., HPI Check). We are not responsible for the privacy practices of these third-party sites.
11. Children's Privacy
SwapMyCar is not intended for users under 18 years of age. We do not knowingly collect personal information from children.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes via email or a prominent notice on our website.
13. Contact Information
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:
Data Protection Officer
SwapMyCar UK Ltd
123 Business Street, London, EC1A 1BB
Email: privacy@swapmycar.co.uk
14. Supervisory Authority
You have the right to lodge a complaint with the UK's supervisory authority for data protection:
Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113